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February 23, 2006

海角社区 Mascot Committee Moves Forward

During Wednesday鈥檚 海角社区 Mascot Committee meeting, the mascot committee approved hiring Rickabaugh Graphics, a marketing company that will help develop 海角社区鈥檚 identity, including the new mascot. The committee also approved a process for adopting a new mascot by June 1.

Rickabaugh Graphics, an internationally renowned design firm, has impressive credentials, 海角社区 Director of Marketing Kevin Stuart said. They have developed mascots and identities for The Ohio State University, Texas A&M University, Vanderbilt University and University of Connecticut. 鈥淚 applaud the committee鈥檚 choice. They have selected a firm that fits 海角社区 well, that understands our goals and how important it is to the committee to get the process right,鈥� Stuart said.

Ryan Prowell, university services representative for Collegiate Licensing Company (海角社区鈥檚 licensing agent and a consultant for the mascot process), told the mascot committee his company would encourage the university to choose a mascot that is unique to the region or has a unique story the community can embrace.

On March 1, all of the public mascot suggestions submitted via the 海角社区 web site will be reported to the mascot committee and the full committee will be divided into four subcommittees.

On March 8, each seven-member subcommittee will nominate approximately 10 semifinalists.

In mid-March, the full committee will narrow the semifinalists to finalists. All 海角社区 students, faculty, staff, alumni, donors and friends will then be polled for their mascot preferences via the 海角社区 web site.

Finally, the committee will incorporate that public input with advice from Rickabaugh Graphics and Collegiate Licensing Corporation in a meeting with 海角社区 President James E. Cofer to determine 海角社区鈥檚 new mascot.

The next meeting will be March 1 at 3:30 p.m. in the ULM Library. At that meeting, the four subcommittees will begin nominating mascot semifinalists.

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